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| Written by The Editor | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Wednesday, 15 August 2007 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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YEAR after year, we see show producers coughing up loads of cash to bring Filipino artists here in the States. So far, this year, we have seen Piolo Pascual, MYMP, Aegis, Geneva Cruz, Pops Fernandez, Kuh Ledesma, Parokya ni Edgar, Bamboo, Sarah Geronimo, and Ara Mina. These are big artists and producers expect big profits from them. However, based on some reports and accounting, it seems that only few producers actually make money from these kinds of shows. On any given concert night, most of these producers have their fingers crossed to the point of deformation, hoping to at least break even on their investments. If Piolo Pascual, MYMP, Aegis and Pops can’t fill the house with warm bodies, why do we still see them almost every year? Why do producers still bet on them to replenish their treasure chests? It may sound dense, but perhaps this whole thing is not about the money after all. Presenters of Stars In a star-hungry Filipino community, one could be king just by bringing stars. Just to be connected, associated and affiliated with stars is enough to put glitter into a producer’s name. We often hear stories from these producers about their latest imports in big Filipino parties. How they act backstage, how pleasant and grounded these stars are, and how bitchy some of these stars are. For mere mortals like us, these types of first-hand information about these pop stars we see on TFC are enough to make us bestow golden laurels to these producers who tell them. They become stars themselves. It is as if some amount of stardust made its way to these producers’ skins and makes them glow too. Presenters of stars become stars too. Makers of Stars If prestige is what producers are after, why not spend the money they invest in bringing Filipino stars here on some great local Filipino-American artists and become ‘Star Makers instead of just being ‘Star Presenters? Surely, ‘Star-Makers’ are stars in their own right. They just don’t glow because of rubbed-off stardust ––they glow on their own. Just think about how much these producers spend of Filipino acts. They spend nothing below $30,000 to bring these TFC stars to an American venue. That big money seldom returns to their pockets. Sometimes they even come out of these productions heavily in debt. However, $30,000 invested on an amazing, undiscovered local Fil Am artist is enough to cut her an EP, make her a video, get her on tour and perhaps get her some airplay on mainstream American radio. Yes, $30,000 can make stars. If some local Fil Am artists like Bagwis, Alfa, The Kuwagos, Binky Bianca, Locomotiv, Bleud, Stella’s Notch, Qwadra, Aikostar, Blue Mellon Pop, The Happy Analogues, and Rubberband can make little waves here and in the Philippines, sans the finances and relying just on pure guts and talent, imagine what $30,000 can do for them. With enough backing from well-to-do producers, these artists will simply explode and become true world superstars. The good news is, the pool of talent doesn’t end there. Every night in little clubs are budding superstars waiting to be plucked. Why these rich producers aren’t plucking them is still a big bewilderment. Perhaps, they don’t see them at all. Perhaps, they are scared to even try. Perhaps, to these impresarios, local Fil Am talents are just students, nurses, office employees and executives who perform sporadically just for the hang of it- just to unwind.
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